Frustrated With Strategy? Victor Has The Answers!
Here’s something to think about while counting grey hairs: it was twenty years ago that California Milk Processor Board, hoping to goose up dairy sales launched the “got milk?” advertising campaign.
First launched on TV on October 24th, 1993, “got milk?” went on to become among the most famous and successful ad campaigns in modern times. For this humble writer, it only took about :20 seconds before I could recall this ad – directed by Michael Bay! – featuring a Reginald von Nerdlington-type character whose mouth is gummed up with peanut butter at an inauspicious moment.
I’m not sure which makes me feel older: that I remember it, or that I even remember the days when TV commercials ran for one entire minute.
Anyway, some years later in 1995, the campaign was acquired by the national MilkPEP board and expanded to include the “milk mustache” where it would eventually land in the lap of one Victor Zaborsky.
Which brings us to this note, caught by sharp-eyed WMRW reader Susan.
Want to learn how “engaging audiences inspires advocates and creates movements”? Need a “single focus at the heart of a strong marketing content strategy”?
Well Ragan training has got the man for you! Victor Zaborsky!
Seems in the almost exactly three years since he, partner Joe Price and housemate Dylan Ward were acquitted of conspiracy, evidence tampering and obstruction of justice, at least Victor has managed to keep a decent paycheck.
Recently, Ragan Training hosted Zaborsky and Melanie Strah, V.P. at Weber Shandwick in a workshop at the Newseum here in D.C. in a “best practices” summit. We’re guessing he didn’t need directions, as the back of the Newseum faces the back of Moultrie courthouse…and was the preferred escape route from the WMRW shakeycam.
Teases Zaborsky in the sales pitch, “It’s so important to think of ourselves as a content curator.”
Funny, sometimes we think the same thing.
Now we don’t have the $1195 Ragan wants us to shell out for unlimited access to this and other videos, and we certainly don’t intend to launch a Kickstarter to make it so. Perhaps his head shot that accompanies his listed bio says all we need to know.
That said, we wonder: just what are the other two former Swann Street housemates up to these days?